220 Loud & Clear 5-minute plan of attack, 15, 35-36, 53-54, 80, 91, 108, 162, 165 focus, before you speak get your mind into, 142-143 game face, putting on your, 129-130 Gearing up, 137-157 Generational zone, entering a different, 43-46 Gotcha Guy, the, 200 great attention grabbers, 151 Grenade, the, 202 grounded, staying, 195-196 guidelines for crafting a mes sage, 62-63 clinic, communication, 72-74 clothing, 164-169 coaches facing crisis, 190-192 communication clinic, 72-74 communication, curbing, 119-121 conflict, managing, 199 consistency as it's own reward, 131 creativity and presentations, 146-147 credibility, 124-126 credible by association, 127-128 Cultural borders, crossing, 41 Dangerfield, Rodney, 17 difficult people, dealing with, 199-203