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Strategy 1 Probe: Targeting Your Audienc... > Strategy 1 Probe: Targeting Your Aud... - Pg. 18

18 Loud & Clear speaking, it's communication--whether you're asking your boss for a raise, hosting a small meeting to push one of your projects through, or even making your case in front of the PTA. It doesn't really matter how many people you're talking to. If you don't take the time to get to know them and what makes them tick before you open your mouth, chances are they won't listen to you. And, when you think about it, why should they? If some- one rambled on and on at you, never taking into consideration your level of interest in the topic, or how it affects you, would you care? Be honest. You know you'd tune out, and likely usually do. Forget even going out of your way for that person-- would you make even the smallest effort to help him or her advance an agenda if his or her cause didn't benefit you in some way? It's the number-one rule of effective communica- tion: When you ignore people who have agendas separate from