PROBE: Targeting Your Audience 5. What is my purpose--to inform, to sell, to per- suade, to motivate, anger, frighten, harmonize, neutralize, or to create controversy? 29 6. What do they want from me in terms of financial, informational, or emotional support? 7. What do I want from them? 8. What other factors may be influencing how I see the audience? (That is, my own personal, finan- cial, or emotional needs.) 9. What other factors may be influencing how they see me? 10. Why should they care about what I have to say? Anticipating the Agendas of Others What happens when you don't take the time to scope out your audience and figure out how to keep them on board