PROBE: Targeting Your Audience you do know something. Think about how you can translate what you do know into workable ways to improve the professional lives and situations of these specific people--they're not models you read about in your sociology class case studies. Now, work on your approach. Try saddling up in a non-intimidating way--the "we're all in this together" approach goes a long way to win supporters. People generally want new ideas and fresh thinking; they just don't want it forced on them by some newbie who hasn't bothered to take the time to learn the ropes at their particular orga- nization. That will shut down the crowd every time. 27