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Clarity Is Key > Clarity Is Key - Pg. 111

PERSUADE: Mastering the Cornerstones... 111 TIPS FROM THE TRENCHES Michael Platt, president of Design Write "Our clients are our `backbone,' so it's essen- tial to keep our communications with them clear and our relationships strong. Service is everything. Before meeting with a new client, I always encourage my people to Google and find out ex- actly who's going to be in the room with us. We prepare for meetings as a team. We evalu- ate with whom we will be meeting, and we take into account which of our people will best relate to mem- bers of the client team. If we're going to do a large pitch, I read the room first. I listen to people as