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31. Dopamine Makes People Addicted to Se... > Using Information Seeking to Keep Pe...

Using Information Seeking to Keep People Motivated

You can use this natural desire for information to keep your audience interested and motivated during your presentation. Here’s how you do it: In the first few minutes of your presentation, give them a summary of the entire presentation. For example, let’s say I am making a presentation to the President and CEO of a consulting company. They have hired me and my team to research how they can change the sales process so that the sales people and the consultants they team up with can be more efficient in getting sales closed. I could start the presentation by saying,

“As you know, over the last three weeks we have interviewed you and the management team, and I have observed and interviewed the sales people and consultants. Everyone has been very helpful and cooperative. We have collected and analyzed the data, and in our presentation today we are going to share with you the results of the data, as well as our recommendations for changes to improve the sales process.”


  

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