Index

A

“a-ha” moments, 9, 79–80

Aaker, Jennifer, 194

Aarts, Henk, 76

Accelerated Learning workshop, 45, 46

action, See also call to action

concession building and, 219–220

influencing uncertain to take, 203–204

limiting choices for, 191

logical reasons for, 186

mood influencing, 196–197

products at presentations creating, 210

providing choices for, 192–193

relieving sense of obligation, 217–218

social validation before taking, 203

spending time vs. spending money, 194–195

unconscious process leading to, 186

using personas to stimulate, 211–212

activities, See also breaks

allowing mistakes and feedback for, 47–48

asking people to interact in, 143

fostering creativity, 36–37

providing choices for, 193

providing individual, 87

receiving feedback during, 38, 39

sharing results with others, 195