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10. Evaluating Your Success

Chapter 10
Evaluating Your Success

Whew! The presentation’s over, time to relax. Well, not quite—actually, now it’s time to evaluate. How effective was your presentation? Did it accomplish its objectives? Did audience members leave with what they expected and needed? Feedback, assessment, and follow up are important for you, your audience, and your stakeholders (those who sponsor your presentation; I discuss this in chapter 2). Evaluation allows you to measure the success of your efforts—and it’s your most powerful tool for improving your skills as a presenter.

Evaluation is the final leg of your presentation triangle, the roof of your structure. It caps everything. You might use formal assessment questionnaires and measurement tools or choose an informal evaluation process of talking with participants and stakeholders. Your client—the person who requested the presentation, whether this is your boss or an outside organization—will want to know that the time and effort of your presentation was worthwhile. After all, having you do the presentation represents an investment in you as well as for the people who attend.


  

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