Introduction

Was he kidding?

Sitting at my computer on December 26, 2007, I couldn’t believe what I was reading in my instant message window. I was checking my e-mail when a bizarre series of messages^[1] from a former colleague and friend appeared like a flashing For Sale sign in the middle of my screen. (I’ve changed my contact’s name and IM address to protect his identity, as well as that of the retailer in question.)