Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.


Share this Page URL
Help

04 Digital music: Apple versus Microsoft > iPods and Windows - Pg. 92

92 Digital Wars radio. Griffin is proud of the invention, which they called iTrip: `Nobody had ever done that before with a personal device like that, so that was a novel idea. I was proud of that, and I was proud of the design. I was proud of everything we did on that. I think we named it the night before the [Macworld] show. It was great.' He shrugs. `You do what you have to do, you hustle and you do the best you can, so we designed that product just in time for that show, shipped it a few months later and it was a big success.' iPods and Windows But the iPod couldn't really be a hit if it was limited to the Mac platform. What Apple needed was a way to get iPods to work with Windows. However, porting iTunes to Windows would be tricky, and wouldn't bring people to the Mac platform ­ the idea of building it in the first place. What Apple needed was some sort of intermediary.