247 referenCes Chapter 1 ABC News (author not stated) (2010) What kids know: McDonald's, Toyota, Disney, ABC News, 12 April 2010 [Online] http://abcnews. go.com/Business/kids-mcdonalds-toyota-disney/story?id=10333145 Baulerine, V (2010) Gatorade's `mission': sell more drinks, Wall Street Journal, 13 September 2010 [Online] http://online.wsj.com/article/ SB10001424052748703466704575489673244784924.html Bayol, S, Farrington, S and Strickland, N (1997) A maternal `junk food' diet in pregnancy and lactation promotes an exacerbated taste for `junk food' and a greater propensity for obesity in rat offspring, British Journal of Nutrition, 98 (4), pp 843­51 Hepper, P G (1996) Fetal memory: does it exist? What does it do?, Acta Paediatrica Supplement, 416, pp 16­20 [Online] www.cirp.org/library/ psych/hepper1/#n29