Analyzing Social Media Networks with NodeXL: Insights from a Connected World > Getting Started with Analyzing Social Media Networks > Introduction to Social Media and Social Networks

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Chapter 1. Introduction to Social Media and Social Networks

1.1	Introduction	3
1.2	A Historical Perspective	3
1.3	The Rise of Social Media as Consumer Applications	4
1.4	Individual Contributions Generate Public Wealth	5
1.5	Who Should Read This Book	5
1.6	Applying Social Media to National Priorities	6
1.7	Worldwide Efforts	7
1.8	Practitioner’s Summary	8
1.9	Researcher’s Agenda	8

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