Analyzing Social Media Networks with NodeXL: Insights from a Connected World > Getting Started with Analyzing Social Media Networks > Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections

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Chapter 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections

3.1	Introduction		31
3.2	The Network Perspective		32
	3.2.1	A Simple Twitter Network Example	33
	3.2.2	Vertices	34
	3.2.3	Edges	34
	3.2.4	Network Data Representations	34
3.3	Types of Networks		36
	3.3.1	Full, Partial, and Egocentric Networks	36
	3.3.2	Unimodal, Multimodal, and Affiliation Networks	36
	3.3.3	Multiplex Networks	37
3.4	The Network Analysis Research and Practitioner Landscape		37
3.5	Network Analysis Metrics		39
	3.5.1	Aggregate Networks Metrics	40
	3.5.2	Vertex-Specific Networks Metrics	40
	3.5.3	Clustering and Community Detection Algorithms	41
	3.5.4	Structures, Network Motifs, and Social Roles	41
3.6	Social Networks in the Era of Abundant Computation		44
3.7	The Era of Abundant Social Networks: From the Desktop to Your Pocket		46
3.8	Tools for Network Analysis		47
3.9	Node-Link Diagrams: Visually Mapping Social Networks		47
3.10	Common Network Analysis Questions Applied to Social Media		47
3.11	Practitioner’s Summary		48
3.12	Researcher’s Agenda		49

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