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150 ParT 4 dEvEloPIng a unIfIEd ConTEnT STraTEgy · · · · Software structures that enforce the models Configuration plans for the content management system Delivery stylesheets Intelligent content to support adaptive delivery Summary Content modeling is the process of determining the structure and granularity of your content. Content models define the structure of information products and components. Adaptive content automatically adjusts to different environments and device capabilities to deliver the best possible customer experience by filtering and layering content for greater or lesser depth of detail. Content strategists can't continue to handcraft content for a particular output. You can't think about how content will look and tweak it until you get that perfect fit, and you can't design your content strategy around a particular page or layout. You have to create a content strategy that's all about the content, its purpose, scope, use, and reuse. You need to know what content is required, by whom, when, in what circumstance, and in conjunction with what other content or interactivity. And the only way you'll achieve your goals is with structured models and intelli- gent content. A content model reflects all the components that make up each information product; the level of detail in the model depends on the granularity. Granularity identifies the smallest piece of information that's defined by your structure. Models guide authors in content creation, facilitate reuse, and support adaptive content.