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Summary

A unified content strategy requires unified processes that are supported by a well-designed workflow. A workflow representation shows how tasks are assigned to the appropriate players and how tasks and players interact. It also shows the dependencies within the workflow. A well-designed workflow saves time and reduces duplicate work and potential errors. To design an effective workflow:

• Select start and end points.

• Determine everything that has to happen in between, assigning tasks to roles. Remember to accommodate business rules specific to your organization.

• Identify all the interactions, dependencies, notifications, and approvals.

• Determine what you want the system to do for you.

• Incorporate the “what ifs.”

• Document your workflow in swimlane diagrams that show players’ roles in the appropriate swimlanes.


  

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