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Summary

Summary Implementing a unified content strategy together with the designated tools requires new roles, modification of existing roles, and new skill sets. Part of managing change will be getting new roles in place and adjusting others to meet the new requirements. There are a number of new and modified roles: • Senior content strategist (new role) • Content strategist (modified role) • Content owners (modified role) • External authors (modified role) • Internal authors (modified role) • Business owners/analysts (modified role) • Editors (modified role) • Information architect (modified role) • Information technologists (modified role) • Publishing roles • Acquisitions editor (modified role) • Development editor (modified role) • Assistant editor (modified role) • Copy editor (modified role)

  

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