Managing Enterprise Content: A Unified Content Strategy, Second Edition > Chapter 18. Changing roles > External authors (modified role)

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Managing Enterprise Content: A Unified Content Strategy, Second Edition

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Table of Contents

Title Page

Dedication

Table of Contents

About the authors and book team

Acknowledgements

Foreword

Introduction

Part 1. The basis of a unified content strategy

Part 2. Where does a unified content strategy fit?

Part 3. Performing a substantive audit: Determining business requirements

Part 4. Developing a unified content strategy

Part 5. Supporting your unified content strategy

Chapter 18. Changing roles

Senior content strategist (new role)

Content strategist (modified role)

Content owners (modified role)

External authors (modified role)

Internal authors (modified role)

Business owners/analysts (modified role)

Editors (modified role)

Information architect (modified role)

Information technologists (modified role)

Art (modified role)

Publishing roles

Summary

Chapter 19. The role of XML

Chapter 20. The role of content management

Part 6. Resources

External authors (modified role)

Working with external authors is more difficult than working with internal authors, as you cannot always control how they provide content. To support structured content and a clean conversion of their content to structured content, create structured templates for authors to use.

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