Editors (modified role)

Standards and consistency are important in creating seamless unified materials. In a unified content environment, it’s particularly important that editors look not only at the words, but also at how the information is used to ensure it is written effectively for reuse.

To support a unified content strategy, editors must understand:

• The unified content strategy

• The information product models and component models

• Editorial techniques

• Writing for multiple channels, information products, multiple audiences

• Structured writing techniques