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Mobile
Mobile is the driving force in the move away from handcrafted content. According to a report published in July 2010,1 38 percent of US cell phone users, an estimated 89 million people, accessed the Internet from their phones. The same report identified that more than 47 million US mobile users accessed the Internet daily.
1 Pew Internet & American Life Project. “Mobile Access 2010,” accessed December 1, 2011, http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
Venture capital firm KPCB has identified a number of mobile Internet trends,2 including these:
2 KPCB. “Top 10 Mobile Internet Trends,” accessed December 1, 2011, http://www.kpcb.com/insights/top-10-mobile-internet-trends
• Combined shipments of smartphones and tablets exceeded that of PCs in 2011
• 60 percent of time spent on smartphones comprises new activities
• Global mobile data traffic is expected to grow to 26 times its current volume over the next five years
There are 5.3 billion mobile subscribers worldwide (77 percent of the world’s population) with growth led by China and India.3
3 mobiThinking, “Global mobile statistics 2011,” accessed December 3, 2011, http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
The combination of the volume of mobile devices being sold and the reduction in the number of PCs will result in mobile, rather than the PC, becoming the dominant platform.
