Chapter 9. Analyzing the content lifecycle

Within your organization, content is developed in many different ways by many different people and by many different departments. Development may follow a predefined process or it may not, and if there is an established process, it may differ from department to department.

You’re probably asking yourself, “I’m concerned about content strategy—why do I need to be concerned about process?” To implement a unified content strategy, you need unified processes so that everyone involved in creating, developing, storing, and publishing content does it the same way, or at minimum, is able to interact effectively and share content. Without a good handle on your content processes the best content strategy in the world will fail.