“It’s about time a straightforward and comprehensive guide to analyzing data was written that makes learning the concepts simple and fun. It will change the way you think and approach problems using proven techniques and free tools. Concepts are good in theory and even better in practicality.”

—Anthony Rose, President, Support Analytics

“Head First Data Analysis does a fantastic job of giving readers systematic methods to analyze real-world problems. From coffee, to rubber duckies, to asking for a raise, Head First Data Analysis shows the reader how to find and unlock the power of data in everyday life. Using everything from graphs and visual aides to computer programs like Excel and R, Head First Data Analysis gives readers at all levels accessible ways to understand how systematic data analysis can improve decision making both large and small.”