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Your data is useless...
...if it has messy structure. And a lot of people who collect data do a crummy job of maintaining a neat structure. If your data’s not neat, you can’t slice it or dice it, run formulas on it, or even really see it. You might as well just ignore it completely, right? Actually, you can do better. With a clear vision of how you need it to look and a few text manipulation tools, you can take the funkiest, craziest mess of data and whip it into something useful.