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2. Experiments: Test your theories > The Starbuzz board meeting is in three mon...

The Starbuzz board meeting is in three months

That’s not a lot of time to pull a turnaround plan together, but it must be done.

We don’t totally know why sales are down, but we’re pretty sure the economy has something to do with it. Regardless, you need to figure out how to get sales back up.

What would you do for starters?

image with no caption

Sharpen your pencil

Take a look at the following options. Which do you think would be the best ways to start? Why?

Interview the CEO to figure out how Starbuzz works as a business.

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Do a survey of customers to find out what they’re thinking.

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