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Acme Cosmetics Analytical Report

Context

MoisturePlus customers are tween girls (where tweens are people aged 11–15). They’re basically the only customer group. Acme is trying out reallocating expenses from advertisements to social networking, but so far, the success of the initiative is unknown. We see no limit to potential sales growth among tween girls. Acme’s competitors are extremely dangerous.

Note

It’s a good idea to state your and your clients’ assumptions in your report.

Note

This is the stuff we got from the CEO at the beginning.

Interpretation of data

Sales are slightly up in February compared to September, but kind of flat. Sales are way off their targets. Cutting ad expenses may have hurt Acme’s ability to keep pace with sales targets. Cutting the prices does not seem to have helped sales keep pace with targets.


  

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