1.7 Case Study: Green's Gym–Part 1

Green's Gym is an independent, locally owned fitness center that serves a suburban area of approximately 65,000. A national fitness center chain is expanding into the region, threatening to reduce Green's market share. Green's offers individual, family, seasonal, and senior citizen memberships. Senior citizens receive a 15% discount. Seasonal memberships are either summer (May to August, targeting college students who have returned home for the summer) or winter (November to April, targeting those who prefer outdoor exercise during the warm months).

The facility includes a gymnasium, weight room, dance studio, fitness room (containing exercise equipment such as stationary bicycles and rowing machines), and a childcare facility. The following services are provided: