Praise from the Experts

"I enjoyed this book because it is easy to read and understand. Using examples that are faced in real-life situations, it explains important statistical concepts clearly enough for anyone to grasp. A must-read for anyone interested in statistics applied to management."

Issa Bass
Senior Consultant
Manor House and Associates

"Practicing statisticians in business and industry often have to deal with an unfortunate reality: many of our technical and managerial colleagues have a narrow view of how statistics applies to what they do. This is often a result of their negative experience with the introductory-level college course on statistics. In JMP Means Business, Schmee and Oppenlander strive successfully to change the perception of statistics as a dull topic. They emphasize applications and focus on the problem to be solved, rather than the tools. The book is based on the premise that real-life applications almost always involve an iterative learning process as opposed to a single-shot solution to a well-defined technical problem. And, as the authors convincingly illustrate, there is much that statisticians can contribute to up-front planning of studies instead of analyzing data thrown at them after the fact.

"JMP Means Business makes an exceptional textbook for business majors and MBA students. It can also be used for self-study by practitioners wishing to learn how statistics applies to real problems in business and industry."

Necip Doganaksoy, Ph.D.
Principal Technologist
GE Global Research