Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 4. Statistical Models

Chapter 4. Statistical Models

4.1 Introduction 82

4.1.1 Building Statistical Models 83

4.1.2 Examining Examples of Statistical Models 87

4.1.3 Evaluating Statistical Models 88

4.2 Classification of Statistical Models 90

4.2.1 Models with a Single Y-Variable and No X-Variables 90

4.2.2 Models with a Single Y-Variable and a Single X-Variable 91

4.2.3 Models with a Single Y-Variable and Multiple X-Variables 94

4.2.4 Models with Multiple Y-Variables and No X-Variables 94

4.2.5 Models with Continuous Multiple Y-Variables and Some X-Variables 96

4.2.6 Other Approaches to Models 96

4.2.7 Other Models 96

4.3 Model Validation 97

4.3.1 Pitfalls of Model Building 97

4.3.2 Model Validation 98

4.3.3 Residuals in Model Validation 98

4.4 Summary 100

4.5 Problems 101

4.6 Case Study: Models of Advertising Effectiveness 102


  

You are currently reading a PREVIEW of this book.

                                                                                                                    

Get instant access to over $1 million worth of books and videos.

  

Start a Free Trial


  
  • Safari Books Online
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint