Content: Where does it all come from?

A typical organization has multiple content creators who design, create, manage, and distribute information. Virtually every department within an organization touches content in some way. For example, marketing and public affairs departments produce information targeted to customers and potential customers, as well as for the general public and the press. They create such things as newsletters, brochures, product information sheets, proposals, press releases, speeches, presentations, and annual reports. These “information products” may be published on paper, but often reside on the company’s Internet site, as well as on the intranet for internal consumption. Content may also be delivered through portals.

Likewise, HR departments produce many materials that are published to different media (web, paper, portals) for different audiences. HR departments create information such as employee training materials and orientation programs (web-based or classroom-led, self-paced or guided), corporate policies and procedures, employee newsletters, and job openings and descriptions.