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Content Technology Works (CTW) is an industry initiative to develop and share content technology best practices and success stories. The premise is that when given enough proven models for success, enterprise consumers will be able to adapt and replicate that success for themselves—increasing productivity and confidence. CTW is administered by The Gilbane Report, a trusted source of high-quality information on content technologies.
CTW case studies are written by Gilbane analysts. Vendors do not approve content; final editorial control rests solely in the hands of the adopter. As a result, CTW case studies are free of marketing messages and vendor bias. They cover strategies for securing funding, measuring actual value, driving adoption and other business and organizational issues as well as technology.