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Part IV: Implementing and Governing Mast... > Building a Business Case and Roadmap...

Chapter 12. Building a Business Case and Roadmap for MDM

When an enterprise entertains the idea of a Master Data Management (MDM) program, it has to create a justifiable business case and successfully complete an MDM investment funding request phase in order to initiate the program. The successful business case is critically dependent on securing executive management commitment and organizational stakeholder buy-in. This is the reason why so many publications have been devoted to the business case, value proposition, and justification of MDM and other information- and data-centric initiatives.


  

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