The CRM On Demand Application

CRM On Demand consists of a suite of applications that are delivered in a SaaS model and sold as a single subscription fee. The application suite delivers core sales, marketing, and service functionality that enable typical front-office business processes (see Figure 2-1). The core application traces its heritage back to the Siebel Enterprise CRM product suite, and although it still shares a good bit of the original data model and business logic from its on-premise predecessor, the entire user interface and administrative setup have been modified to support a multi-tenant SaaS model. The core application is tightly integrated to a data warehouse and reporting engine based on the Oracle Business Intelligence (formerly Enquire/Siebel Analytics) platform. The data warehouse capabilities are quite extensive; you have access to consolidated life-to-date historical data and key metrics for each of the major functions.

Figure 2-1. CRM On Demand combines sales, marketing, and service automation with an embedded data warehouse.

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