Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail. Aimed at fashion merchandising, buying and business undergraduates, this handbook is relevant to anyone interested in working in the fashion industry. Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.