By Jenn Webb

Employing metadata as part of a publishing process feels like a completely different world from traditional print publishing. On first glance, categories and descriptors have little connection to flowing prose.

However, that’s an ill-advised perspective. As digital publishing grows exponentially — and discovery gets harder — metadata’s role becomes even more important.

In the following interview, Laura Dawson (@ljndawson), content chief at Firebrand Technologies, explains how a focus on metadata will help publishers stay viable both now and down the road.