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Chapter 1. Introduction > Application Scenarios

1.2. Application Scenarios

The scenarios presented here are subdivided into economical initiatives, which are carried out by operators and providers to raise the attractiveness of their networks and data services and thus to increase the average revenue per user, and public initiatives, which are introduced by governments for supporting or fulfilling sovereign or administrative tasks.

1.2.1. Business Initiatives

The main motivation for offering LBSs is to gain revenue by increasing the average airtime per user, selling location information to third parties, and offering services tailored to the special needs of mobile users. A provider may either realize and offer LBSs on its own initiative or it may enter into business relationships with other actors, for example, from trade and commerce or the automobile industry, and realize and offer services on behalf of them. These relationships are defined by more or less complex business models, which are the subject of intensive research in the areas of business sciences and consulting (see, for example, (Agrawal and Agrawal 2003)). This section presents some classical examples of LBSs, which result from such business initiatives. However, actually there is a much broader range of LBSs, which cannot be completely covered here.


  

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