C HAPTER 4 Codes of Ethics and Codes of Conduct 129 Make these codes meaningful and effective by us- ing them as assessment tools. Have employees an- nually evaluate how well organizational members live up to these codes. In the spirit of continuous improvement, gather employee suggestions for addressing weak areas and then make appropriate changes in organizational policies and practices to improve ethical performance. KEY WORDS Code of Ethics; Code of Conduct; bribe; facilitat- ing payments; Caux Principles for Responsible Business; strategic planning; mission statement; vision statement; hypocrisy. business gratuity; ethical CHAPTER QUESTIONS 1. What is the difference between a Code of Ethics and a Code of Conduct? 2. Why are Codes of Ethics and Conduct impor- tant? What purposes do they fulfill? 3. What values are contained in most Codes of Ethics? 5. What topics should be addressed in a Code of Conduct? 6. How would you implement an effective Code of Ethics and Code of Conduct com- munication strategy?