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Use this list to crystallize your thinking about an entrepreneur. After you have gotten to know him or her, go through the list and circle the adjectives that best describe the entrepreneur. After you have been in the investment for a while, go back and select traits again. Very likely, they won’t be the same. You may want to rate your entrepreneur and the team every quarter. This is one of the qualitative methods of tracking an investment.
| Adjective | Definition |
|---|---|
| accomplishing | successful, bringing to completion |
| accurate | correct, clear-cut, beyond doubt |
| achieving | accomplishing, persevering, striving |
| active | energetic, lively, dynamic |
| adaptive | able to adjust, fits in, flexible |
| adventuresome | daring, willing to take chances |
| affiliative | associated, connected, a joiner |
| aggressive | forceful, assertive |
| ambitious | enterprising, striving, eager |
| apologetic | sorry, regretful, makes excuses |
| apprehensive | fearful, worried, afraid |
| approval-seeking | wanting acceptance and praise |
| carefree | free of worry or responsibilities |
| charitable | generous, kind, giving |
| comforting | soothing, relieved, consoling |
| competitive | seeking to win, ambitious, achieving |
| concerned | aware, caring, interested |
| conforming | compliant, obedient |
| conservative | moderate, prudent, cautious |
| consoling | offering solace, cheering up |
| creative | imaginative, inventive, innovative |
| cultured | refined, showing gentility, taste |
| defenseless | protective, shielded, careful |
| dependent | needing aid or assistance |
| distant | remote, inaccessible, removed |
| educated | knowledgeable, informed, cultured |
| egotistic | self-centered, individualistic |
| empathetic | aware of another, compassionate |
| energetic | inexhaustible, vigorous |
| envious | resentful, discontented, jealous |
| fun-loving | playful, carefree, spontaneous |
| goal-oriented | seeking success and achievement |
| good-natured | amicable, pleasant, happy |
| guarded | kept safe, protected, watched over |
| hard-working | eager, responsible, go-getter |
| help-seeking | looking for assistance or comfort |
| honest | truthful, respectable, sincere |
| hospitable | welcoming, warm, receptive |
| humble | reserved, self-conscious, modest |
| idealistic | daydreamer, imaginative, visionary |
| impatient | excitable, unable to wait |
| independent | self-reliant, autonomous |
| individualistic | one-of-a-kind, independent |
| innovative | creative, new, original |
| insecure | inadequate, unsure, shaky |
| intellectual | rational, smart, quick-witted |
| jealous | envious, vigilant, fearful |
| joking | witty, wisecracking, jesting |
| kind | gentle, considerate, warmhearted |
| knowledgeable | exhibiting knowledge or intelligence |
| law-abiding | tends to obey the law |
| leadership | has the capacity to lead |
| liberal | tolerant, generous, unrestrained |
| likeable | pleasant, enjoyable, attractive |
| loving | affectionate, devoted, caring |
| loyal | steadfast, faithful, devoted |
| meek | humble, submissive, patient |
| meticulous | extremely careful, scrupulous |
| neighborly | friendly, amicable, familiar |
| nurturing | nourishing, supporting, fostering |
| obedient | compliant, amenable, dutiful |
| open-minded | aware, unbiased, receptive |
| optimistic | hopeful, positive, enthusiastic |
| outgoing | sociable, friendly |
| passive | submissive, compliant, inactive |
| persistent | determined, persevering, stubborn |
| pessimistic | gloomy, negative, depressed |
| playful | impish, mischievous, frivolous |
| pleasure-seeking | seeking gratification or delight |
| precise | clearly defined, exact |
| protective | defended, guarded, careful |
| quick-thinking | bright, perceptive, alert |
| quiet | still, silent, not talkative |
| religious | pious, scrupulous, devout |
| reserved | restrained, self-controlled, shy |
| responsible | accountable, trustworthy |
| rigid | stiff, unchanging, inflexible |
| sarcastic | joking in a biting or cynical way |
| secretive | covert, underhanded, concealed |
| seeks attention | wanting to be noticed |
| seeks recognition | wanting to be praised |
| self-blaming | guilt, fault finding |
| sensitive | perceptive, touchy, nervous |
| serious | grave, earnest, weighty |
| silly | lacking good sense, frivolous |
| sincere | true, honest, natural |
| socially striving | seeking respectability |
| status-conscious | attentive to position and wealth |
| stealing | thieving, dishonest |
| striving | contending, exerting effort |
| suspicious | doubtful, distrustful, showing uncertainty |
| sympathetic | comforting, understanding |
| talkative | chatty, always speaking |
| tidy | neat, orderly, clean |
| trusting | confident, committed |
| truthful | honest, trustworthy |
| uncaring | lacking in warmth or sympathy |
| unconventional | unusual, not the norm, rebellious |
| virtuous | pure, moral, good |
| warm | friendly, sincere, cordial |
| wary | cautious, watchful, on guard |
| wise | profound, judicious, sensible, prudent |
| yielding | deferring, relenting, gives in |