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    Chapter 10. Return on Investment > Discounted Cash Flow Measures

    Discounted Cash Flow Measures

    The basic premises of discounted cash flow have now been identified.

    1. It is measuring profitability.

    2. Risk issues are incorporated.

    3. Profit $ = Interest $.

    4. ROI % = Interest %.

    5. It is an annual concept.

    6. Principal must be returned first.


      

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