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    Chapter 13. Getting to gross profit

    13. Getting to gross profit

    Chapter survival toolkit

    The bottom line near the top of the page

    Sales revisited

    Cost of sales

    Inventory

    Looking forward

    Record keeping for stockholders

    Ten hard questions to ask or be asked

    Conclusion

    ‘The superior man understands what is right; the inferior man understands what will sell.’

    —Confucius


      

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