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Contents

CONTENTS

Preface

About the Author

UNIT I: INTRODUCTION

1 Introduction to Statistics

Decision Dilemma: Statistics Describe the State of Business in India's Countryside

1.1 Statistics in Business

1.2 Basic Statistical Concepts

1.3 Variables and Data

1.4 Data Measurement

Nominal Level

Ordinal Level

Interval Level

Ratio Level

Comparison of the Four Levels of Data

Statistical Analysis Using the Computer: Excel and Minitab

Summary

Key Terms

Supplementary Problems

Analyzing the Databases

Case: DiGiorno Pizza: Introducing a Frozen Pizza to Compete with Carry-Out

2 Charts and Graphs

Decision Dilemma: Container Shipping Companies

2.1 Frequency Distributions

Class Midpoint

Relative Frequency

Cumulative Frequency

2.2 Quantitative Data Graphs

Histograms

Using Histograms to Get an Initial Overview of the Data


  

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