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About This Section > About This Section - Pg. 220

Financial Statements Finally, in Chapter 22, we will take all that we have learned and apply it to Ap- pleSeed Enterprises's business expansion. Let's go! We will refocus and reconrm our mission and vision of the future. We will discuss decision tree analysis, a struc- tured way to assess the alternative path- ways for AppleSeed's growth. Then we will select the best path to follow. We will explore the strategic choices a business faces when investing for growth. We will learn how to plan the actions and tactics that will make our strategies real. However, no matter how good the pro- forma nancial statements may look, a awed strategy will lead to failure. We will look at the difference between risk and uncertainty, and how companies can deal with the potential negative consequences of their actions. Finally, condent in our plans and in our future, we will raise capital by adding debt and additional equity to AppleSeed Enterprises's Balance Sheet.