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CHAPTER 3: Chief Financial Officer: From... > DEVELOP AND COMMUNICATE A COMPELLING...

image DEVELOP AND COMMUNICATE A COMPELLING FINANCE AGENDA

CEOs say they want finance chiefs who can bring their organization to another level of performance. They want CFOs who are strategic thinkers and aggressive implementers, who can execute successfully. Because the finance agenda may affect the operating groups, an important skill is creating commitment around what is to be accomplished. One of the key reasons that change often fails is a decrease in organizational commitment. This often occurs when senior executives continuously change priorities, do not focus, or do not show their personal commitment to an effort by spending time managing the effort. To implement and then institutionalize change, senior executives need a constancy of purpose over a long period of time. The question becomes....


  

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