Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

Share this Page URL
Help

2. Step I: Analyze Your Purpose and Audience - Pg. 11

2 Step I: Analyze Your Purpose and Audience Learning Objectives By the end of this chapter, you should be able to: List four benefits of going through Step I of the BWP. List two questions writers should ask themselves about their purpose. List five questions writers should ask themselves about their audience. Define the 5W s and 1H technique. Use a Purpose and Audience Analysis Sheet (PAAS) in approaching a writing task. Give the customer what he or she wants, not what you think the customer ought to have. focus O LD A TTITUDES Most people s educational experiences fostered attitudes about writing that fit the academic world, but don t fit the business environment. When we wrote papers in school and college, we assumed we were the most important party in the written transaction. We had one purpose to show off what we knew and thought about a topic. We wrote at length, and we wrote for a homogenous audience our professors. 11