Acknowledgments As the plane began its descent into Port-au-Prince, Haiti, I could see from my window a sprawling mass of ramshackle shanties that stretched as far as the eye could see. I was reminded of something that Jeffrey Sachs said once to an audience of corporate CEOs: "If you think it's bad being exploited by a multinational corporation, try being ignored by one." I would like to sincerely recognize the many committed companies with whom I have worked, as a speaker, consultant, and partner. These companies understand this subtle message from Jeffery Sachs, and they aren't ignoring either their core business objectives or their ability to use