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2 Leadership and strategy for corporate sustainability - Pg. 58

chapter 2 Leadership and strategy for corporate sustainability Identifying, measuring, and reporting social and environmental impacts cannot begin until the board of directors and CEO are committed to improved sustainability man- agement. Often it is through a mission statement or the development and articulation of a corporate sustainability strategy that the board and CEO set the tone at the top. It is then necessary to drive this commitment through the organization by implement- ing the various systems for identifying and measuring impacts, stakeholder engage- ment, product design, product costing, capital budgeting, information management, and performance evaluation. The CEO communicates the values of the organization, the behaviors expected, and