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Chapter 2: The Seven Skills of Managemen... > A Professional Decision-Making Proce... - Pg. 19

Chapter 2:The Seven Skills of Management 19 Keep in mind, though, that even large goals must be basically achievable, or employees will see them as manipulative or just plain silly. A company that sets unattainable goals sets itself up for failure. MBA MASTERY A manager has to keep his or her people aware of company goals. This means breaking big goals into smaller ones that relate to the employee's day-to-day job and can be completed in a relatively short time. To motivate your people, give them tasks related to the overall goal and short-term deadlines for completing them. Also, always be sure they see how their goals support the company's larger goals. The right-size goal depends on your business. For a fast-growing company in a new industry, it might make sense to try to grow sales volume at 25 or even 50 percent a year. For a company in a mature industry, growth at perhaps the rate of the industry's growth plus a few percentage points might make sense. One way to target ambitious goals for sales and profit growth is to pick a solid competitor and try to match or exceed that growth rate. Be aware, however, that no goal can be permanent. According to many economic forecasts, after the Great Recession at the end of the 2000s, growth in most nations was expected to fall far short of levels forecasted earlier in that decade. In that case, companies that geared their plans to high growth conditions had to at least consider