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If the point of using XML in InCopy is repurposing a file’s content, then the goal is to get the finished XML out of your InCopy document. The process of getting XML out of your InCopy document is called exporting. The exported XML is available to other users or applications downstream in your workflow, without formatting. That’s why we’ve gone through this XML workflow.
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In a typical workflow, XML originating in InCopy lands in an InDesign document and is, in turn, exported out of the InDesign document. Frequently, the entire page of, say, a newspaper will be repurposed as a whole, rather than just as an individual InCopy document. In that case, odds are you’ll not need to export XML from InCopy at all. It’ll be handled by the person responsible for the InDesign file.