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Chapter 7. Enhancing the Capabilities of... > Adding Links Between Web Sites

Adding Links Between Web Sites

You will often want to have links from your Web site to other Web sites, usually to point visitors to external information and resources. For example, the GardenCo Web site might contain links to garden society sites or to specific pages of the Web site maintained by the United States Department of Agriculture.

One of the great things about the Web is that it quickly builds communities around special interests. If you know of other compatible, but not competitive, Web sites in your general area of specialty, you can often arrange to put a link to those sites on your Web site in exchange for a similar link on their sites to yours. This is a great way to build traffic to your site and to get the word out about your products and services.


  

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