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Almost everyone who surfs the Web is looking at pages built with HTML (HyperText Markup Language). HTML is like QuarkXPress’s XPress Tags language (see Chapter 7, Copy Flow); it is code-based (formatting is handled using special codes like <b> and </b> in the text) and it’s generally linear—it describes the first paragraph, then it describes the second paragraph, and so on (see Figure 17-1).