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Chapter 12. Web > Planning and designing Web layouts

Planning and designing Web layouts

One of the major advantages of being able to create Web layouts with QuarkXPress is that the process of laying out a page in a Web layout is much the same as in a print layout. You add text, picture, and no-content boxes, lines, text on a path, and tables—the same items you add to printed pages. The two main differences between Web pages and print pages are: 1) Web pages can include many types of items that aren’t possible on printed pages—video, sound, animations, hyperlinks, buttons, and so on; and 2) HTML files do not support many features that are available for print publications, such as justified alignment, kerning and tracking, and nonrectangular text boxes, to mention only a few. This is true regardless of whether you use QuarkXPress or another desktop publishing program.

Another significant difference between Web layouts and print layouts is the meaning of the term “page.” Printed publications have a specific page size and begin with page 1, and the pages continue sequentially until the last page. This isn’t true of Web publications. A Web page doesn’t require a fixed page size. Pages aren’t numbered sequentially, although they’re often set up in a traditional sequence; you can’t turn a page to navigate to the next one (instead, you often click on an icon or a teaser line of text); and there is no “last” page. The Web frees readers to jump around at will via hyperlinks.


  

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