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Contrary to popular belief, print is not dead! With all the
interest in online publishing here in the 21st century, it’s
easy to lose sight of the fact that information is still widely
disseminated through the good old medium of print.
The advent of desktop publishing granted new levels of power and
control to the layout artist and graphic designer, but it
hasn’t made the process of getting the perfect print
foolproof. Sometimes managing the disparate elements of fonts,
images, colors, and more, while dealing with the quirks of
page-layout applications makes even the bravest designer and
production editor long for the hands-on days of moveable type.
Creating a great layout on your monitor is only half the battle;
how do you make it work on paper? Print production expert Claudia
McCue takes on the challenge of putting ink to paper, offering
clear, authoritative guidance to print professionals and anyone
else who has been frustrated by the obstacles of getting electronic
documents to print perfectly.
This new edition of Claudia’s classic book is now fully
Adobe-centric, and shows readers how to use the different
applications in the Adobe Creative Suite 4 together to create and
produce great print documents. Use Photoshop and Illustrator to
create raster and vector images, and combine them with text in
InDesign to create eye-catching yet readable page layouts. Learn
the ins and outs of fonts, and gain a better understanding of how
ink and paper work together. Finally, “prefilight” or
prepare your job for submission to a printer to make sure the
printing process goes off without a hitch.
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Based on 3 Ratings
"Awesome" - by Dragonslayer on 23-JAN-2011
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Simple! Clear! Concise! Most helpful. 2 thumbs UP!!!
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"Worthwhile reading for print designers" - by Northchild on 22-FEB-2010
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I've been working as a graphic designer and paginator at a small press for four years. Occasionally, when I check a newspaper or promo, I'll hear the press workers talk about registration. Sometimes I wondered why stuff that looked good on screen turned out to be less than what I'd expected.
I found the material in this book very accessible. McCue covers ground quickly and with a welcome conversational style. This is stuff I may never need to know, but now I know where to find it in case I do.
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Top Level Categories:
Digital Media
Product
Vendor
Sub-Categories:
Digital Media > Graphic Design
Product > Creative Suite
Vendor > Adobe